Template: Executive

Priya Mehta
Marketing Director
priya.mehta@email.com • (628) 555-7103 • San Jose, CA • linkedin.com/in/priyamehta
Executive Summary
Visionary marketing director with 12+ years leading global brand strategy, demand generation, and digital transformation for B2B technology companies. Managed teams of 30+ and budgets exceeding $15M to drive sustained double-digit revenue growth.
Professional Experience
Director of Marketing
Feb 2021 – PresentServiceNow — San Jose, CA
- Lead a team of 32 marketers across brand, demand gen, content, and field marketing — driving $180M in attributed pipeline annually.
- Launched an ABM program targeting Fortune 500 accounts that generated $42M in new enterprise pipeline within 12 months.
- Redesigned the global event strategy post-pandemic, achieving 3x higher engagement through hybrid digital-physical experiences.
- Partnered with sales leadership to align marketing KPIs with revenue targets, resulting in 28% improvement in marketing-sourced revenue.
Senior Marketing Manager
May 2017 – Jan 2021Twilio — San Francisco, CA
- Managed a $6M annual budget across paid, organic, and partner channels — delivering 150% of pipeline targets for 3 consecutive years.
- Built and scaled the developer marketing program from 0 to 200K+ community members and 15K monthly event attendees.
- Introduced marketing attribution modeling that improved budget allocation efficiency by 40% across all channels.
Marketing Manager
Aug 2012 – Apr 2017Adobe — San Jose, CA
- Led product marketing for Adobe Analytics, managing go-to-market strategy for 4 major releases and driving $50M+ in annual bookings.
- Developed competitive positioning and sales enablement materials used by 200+ field reps across North America and EMEA.
Core Competencies
Leadership: Brand Strategy • Demand Generation • Team Building • P&L Management • Executive Communication
Marketing: ABM • Content Marketing • SEO/SEM • Marketing Ops • CRM (Salesforce/HubSpot) • Event Strategy
Education
Wharton School, University of Pennsylvania — M.B.A. Marketing & Strategy
2010 – 2012University of Mumbai — B.Com. Marketing
2005 – 2008Key Projects & Initiatives
Women in Tech Marketing Initiative
- Founded an internal mentorship program connecting 100+ women across marketing, product, and engineering teams.
Certifications & Credentials
Salesforce Certified Marketing Cloud Consultant • Google Ads Search Certification